Privacy Policy of Boutique Séduction

 

This Privacy Policy applies to all customers of Boutique Séduction, including customers, users, or visitors, past and potential users of a product or service offered by Boutique Séduction, visitors to our official websites or stores, and members of our loyalty programs or communities.

Boutique Séduction is committed to protecting the privacy and security of your personal information.

Please review the below sections for more specific details on what personal information we may collect and how we use and handle the information in our care.

Policy on privacy of customer personal information

Boutique Séduction is committed to protecting the privacy and security of your personal information obtained by reason of your customer relationship with Boutique Séduction. A customer relationship may be established with us by way of your shopping at a store within our company, visiting our website, joining our loyalty program, or your other interactions with us.

The Privacy Policy explains the types of customer personal information we collect, how it is used, and the steps we take to ensure your personal information is handled appropriately. Our policies and practices have been designed to comply with federal and provincial private sector privacy legislation. The Privacy Policy may be amended from time to time. A copy of the most current version of the Privacy Policy may be obtained on our websites or by contacting the person responsible for processing your personal information. We encourage you to review the current Privacy Policy from time to time.

What is personal information?

Personal information consists of any information that can be directly or indirectly linked to you. Personal information includes, but is not limited to, your name, address, email address, phone number, payment information, and order history. Your usage history, IP address, and member ID are also examples of personal information, as well as any other information you provide when contacting our customer service.

We collect different categories of personal information depending on how you interact with us.

Who is responsible for processing your personal information?

The President of Boutique Séductions is responsible for processing all personal information described in this Privacy Policy.

Edith Arsenault

[email protected]

450-629-1212

When can we process your personal information?

We are not allowed to collect, process, use, or store personal information without a valid lawful basis. Lawfulness may be derived from the following basis, as permitted by applicable law:

• Consent: When you give us your consent, we process your personal information for the specific purposes to which you have consented. This basis is used, for example, when you ask us to send you one of our newsletters featuring offers and news in the field of sexual health.

• Contract: When making products and services available to you we will process information necessary for fulfillment of a contract (such as purchase agreement) with you and to fulfill any obligations derived from that contract.
• Legitimate Interests: If necessary, we may process your personal information for our legitimate interests, provided that these interests do not outweigh your rights and interests. This includes processing for purposes such as our customer service support, improving or developing our products and services; and security purposes including fraud prevention.
• Legal Obligation: whenever the processing of your personal information is necessary for us to be able to fulfill our legal obligations in the country of operation.

For each specific processing purpose of personal information that we collect from you, we will inform you of the applicable legal basis.

We only process your personal information with your consent. By using our website or by providing personal information to us in any other context, you are deemed to impliedly consent to the collection, use, and disclosure of personal information as specified in this Privacy Policy. Without limiting the foregoing, we may on occasion ask you for your express consent (verbally or in writing) when we collect, use, or disclose your personal information in specific circumstances, for example, where information is deemed sensitive. Your consent may be implied through your conduct with us if you are informed of the purpose of the collection, use, or disclosure or it is obvious, and you voluntarily provide the information, or otherwise where permitted by applicable law. In addition, we may collect, use, and disclose personal information without your consent when we are required or permitted by applicable law to do so.

Minors

We do not collect any personal information directly from minors on our website. If we discover that such information is in our possession, we will delete it.

How do we process your personal information and why?

Depending on how you interact with us or the type of service you use, we will process your personal information for the following purposes:

Online Purchases

• Purpose of processing
  • To be able to process your purchase order and handle payment transactions.
  • To be able to manage your deliveries, claims, warranty matters, returns, and refunds securely and effectively and to be able to notify you about the details and the status of such matters.
  • To be able to deliver and follow-up requested services including discount codes on the website, identify and contact you when needed.
• Types of personal information
  • Contact information (e.g., phone number, email address, delivery address)
  • Member identifier (if applicable) and transactional information
  • Payment information (information processed during payment when using a credit card, gift card or PayPal)
• Legal basis
  • Unless otherwise required by applicable law, when making products and services available to you we will process your personal information necessary for fulfillment of a contract with you and to fulfill any obligations derived from that contract, whether the contract refers to a purchase order and payment, or the use of other services provided by us or by third parties. When you need to make a return or claim a consumer right, we will process your personal information to fulfill obligations derived from concluding a contract with us, whether the contract refers to a purchase transaction or the use of other services provided by us or by third parties. For any other purposes referred to herein, unless otherwise required by applicable law, the processing of your personal information is based on our legitimate interest as a business.
• Retention period
  • We will keep and process your personal information no longer than necessary for us to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

In-Store Purchases

• Purpose of processing
  • To be able to process your order and handle payment transactions
  • To be able to manage your layaways, deliveries, claims, warranty matters, returns, and refunds securely and efficiently and to be able to notify you of the details and status of such matters.
  • To be able to deliver requested services on the website, identify and contact you when needed.
  • To be able to locate and authenticate your membership.
• Types of personal information
  • Contact information (e.g., phone number, email address, delivery address)
  • Member identifier (if applicable) and transactional information
  • Payment information (information processed during payment when using a credit card or gift card)
• Legal basis
  • Unless otherwise required by applicable law, when making products and services available to you we will process your personal information necessary for fulfillment of a contract with you and to fulfill any obligations arising from that contract, whether the contract refers to a purchase order and payment or the use of other services provided by us or by third parties. When you need to make a return or claim a consumer right, we will process your personal information to fulfill obligations arising from the conclusion of a contract with us, whether the contract pertains to a purchase transaction or the use of other services provided by us or by third parties. For any other purposes mentioned herein, the processing of your personal information is based on our legitimate interest as a business, unless otherwise required by applicable law.
• Retention Period
  • We will keep and process your personal information no longer than necessary for us to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Marketing and Promotions

• Purpose
  • To be able to generate and send marketing materials, such as newsletters, including product recommendations and purchase notifications, through various communication channels.
  • To be able to provide you with a personalized online experience.
• Additional Information
  • Marketing and promotions will be sent and displayed to you according to your preferences through email and postal mail as well as displayed on social media channels or your web browser.
  • We also provide you with a personalized online experience by presenting you with personalized marketing based on your interactions with us and analytics of your customer behavior on our website, such as your purchase and browsing history.
• Advertising Partners
  • To be more effective in our marketing, we collaborate with various social media networks, search engines, and advertising network providers.
  • We collaborate with advertising partners such as Facebook, Instagram, Pinterest, TikTok, and YouTube for advertising on social networks and with Google for online advertising networks such as Google Ads and Google Marketing Platform.
• Operation
  • Advertising Partners use the information we provide to them and collect from cookies and other tracking technologies to predict your preferences and interests, and they take these into account when creating personalized ads for you. This is a standard industry practice commonly referred to as "retargeting." Retargeting allows us to launch relevant advertising campaigns for you and measure the effectiveness and reach of advertising materials. It also helps us measure the performance and effectiveness of our Advertising Partners' campaigns.
  • Advertising Partners use cookies and similar technologies to track your use of our websites and services by accessing information stored on your device or in applications.
  • Our Advertising Partners allow us to target the right audience and engage with them to create and deliver personalized marketing content across a range of platforms and services. To select content that matches your interests, we may use information obtained from you as a member, account holder, newsletter subscriber, or if you have purchased with us. We may share this information and a customer identifier (e.g., encrypted email address or device identifier) with our advertising partners. The goal is to provide you with relevant advertisements on third-party websites and applications. To do this, your information is matched with the Advertising Partner's information base. If there is a match, you will receive relevant promotional content in your news feed or search engine. Otherwise, your information will be securely destroyed. Your personal information is processed securely using a technique called hashing. This process ensures that your information is scrambled in a way that makes it unreadable to anyone other than the recipient, and it is done for the explicit purpose stated.
  • Each Advertising Partner is responsible for their part of the processing as a controller, including (if applicable) transfers of personal information to countries outside of Canada.
• Types of Personal Information
  • Contact information (e.g., phone number, email address, shipping address)
  • Member identifier (if applicable)
  • IP address
  • User-generated information (e.g., purchase history, clicks, and browsing history).
• Legal Basis
  • We will obtain your consent when you subscribe to newsletters.
  • We will also ask for your consent regarding marketing that is based on cookies or other tracking technologies. Unless otherwise required by applicable law, when sharing your personal information with Advertising Partners for the purpose of optimizing advertising targeting, we process your personal information based on our legitimate interests as a business. If you are a member, account holder, or a subscriber you may hear from us in other channels, such as social media. For this processing, we rely on our legitimate interest as a business to promote our marketing to you.
• Retention Period
  • We will process your personal information no longer than necessary to provide you with marketing and promotions. We will cease processing your personal information for marketing purposes once you have closed your customer account or membership and/or actively rejecting further marketing communication from us.

Loyalty Program (if applicable)

Our Loyalty program is described in the Official Boutique Séduction Website Policies.

• Purpose
  • To be able to provide you with our Loyalty Program and a tailor-made experience of our brand including personalized offers, promotions and recommendations, services, events, and much more organized by us.
  • To be able to create, manage, and keep your Loyalty Program up-to-date and always current, allowing you to benefit from all the advantages and rewards offered.
  • To be able to provide you with your shopping history, order details, and Loyalty Program status.
  • To be able to send you invitations for upcoming customer events, contests, and surveys.
  • To be able to communicate with you and take action in case of non-compliance with Loyalty Program Terms & Conditions or suspected fraudulent behavior is detected.
  • To be able to locate and authenticate your membership.
• Types of Personal Information
  • Contact information (e.g., name, address, e-mail address and phone number)
  • Date of birth
  • Gender preference
  • Member identifier
  • IP address
  • User-generated information (e.g., purchase history, clicks, and browsing history).

Purchase orders and payment information may be used to detect non-compliance with the Loyalty Program Term & Conditions, and to detect online loss and fraud.

• Legal Basis
  • Unless otherwise required by applicable law, the processing of your personal information to create and manage your Loyalty account and provide you with personalized services related to the Séduction loyalty program is necessary to fulfill the Loyalty Program agreement.
  • The use of your personal information to send you offers, updates, promotions, and special invitations to sales and events by email is based on your consent to receive marketing content from us.
  • Unless otherwise required by applicable law, for any other purpose mentioned herein, we process your personal information based on our legitimate interests as a business.
• Retention Period
  • We keep and continue to process your personal information for as long as necessary to fulfill the Loyalty Program agreement. You have the right to terminate your Loyalty Program at any time. In such a case, your membership will cease to exist, and your personal information will be deleted. We will keep your personal information for a longer period if there are any legal requirements or if there is an ongoing dispute.

My Account

• Purpose
  • To be able to create and administrate your account, such as identifying you and certifying you as a user of the account.
  • To be able to make your purchase information and history available to you and to bring you a personalized account experience and granted services.
  • To be able to locate and authenticate your account.
• Types of Personal Information
  • Contact information such as name, email address, and phone number.
  • Date of birth.
  • Purchase history.
  • User-generated information (e.g., purchase history, clicks, and browsing history).

If you have signed up to receive marketing and promotions, we will use your account information to make the communications you receive from us more relevant to you.

• Legal Basis
  • Unless otherwise required by applicable law, the processing of your personal information for your account is based on your consent when you create your account. The processing of your personal information to provide you with the required services and a personalized account experience, such as product recommendations, is based on our legitimate interest as a business.
• Retention Period
  • We will only use your personal information no longer than necessary to allow you to access your account. Personal information solely collected and used for the purpose of providing you with an account will be deleted upon account closure.

Customer Service

• Purpose
  • To be able to manage your inquiries, process claims and warranty matters, and provide technical assistance, as well as improve customer experience.
  • To be able to contact you, if needed, by email or phone, on social media, or by any other means in response to your inquiries about an order, delivery, or return questions or to request your participation in a customer survey.
• Types of Personal Information
  • Contact information such as name, email address, and phone number.
  • Member identifier and interaction log.
  • User-generated content, such as emails and chat transcripts.

To resolve your issue, we may also need to access and use transaction information, such as order, payment, and delivery information.

To support employee training and development, we may occasionally co-listen to your calls and conversations when you are in contact with us.

• Legal Basis
  • Unless otherwise required by applicable law, the processing of your personal information to provide you with the best possible customer service is based on our legitimate interest as a business. We will always ask for your consent before recording the calls we have with you.
• Retention Period
  • We will retain your information as long as we need it to support you with your case and to process any valid claims you may have as a customer. We may continue to retain and use your information if we have ongoing obligations to you or for any other reason that prevents us from deleting it.

Contests and Events

• Purpose
  • To be able to administrate and follow up on contests and events, for example, to confirming participation, contact winners, deliver prizes, contact you with relevant information about the contest and/or event, and grant you access to the event location.
  • To be able to promote our events, improve our services, marketing, customer relations, and experiences, better plan future events, and enhance the participants' experience.
• Types of Personal Information
  • Contact information such as name, address, email address, and phone number.
  • Information submitted as part of the contest.
  • Photo/video.

Events are sometimes filmed and photographed. This content will be used to promote our services and future events on our website, social media, and in our marketing materials. This content is also used internally. We will notify you if we intend to photograph or film at an event. Areas where photography and videography are prohibited will always be made available.

• Legal Basis
  • Unless otherwise required by applicable law, the processing of your personal information to conduct a contest or event is based on our legitimate interest as a business.
• Retention Period
  • We will retain your personal information as long as necessary to achieve the above-mentioned purposes and fulfill any related legal obligations.

Business Development and Analytical

• Purpose
  • To be able to evaluate, develop, and improve our products, services, customer experience, and store premises.
  • This includes analyses aimed at making our services more user-friendly, such as modifying the user interface to simplify information flows or highlight features commonly used by our customers.
  • To be able to contact you to respond to inquiries and surveys. In such a case, any personal information used and obtained from you will only be processed for the specific purposes described.
  • To be able to collect statistics, using anonymization techniques, transform personal information into anonymized information (non-personal information) via your smart devices to gain better insights into how to operate our stores, such as optimized assortment, floor space, and staff utilization.
  • To be able to perform analytics and segmentation to offer you a personalized shopping experience.
  • To be able to share personal information with our advertising partners for optimizing ad targeting.
• Types of Personal Information
  • Delivery address
  • Purchase history
  • Member identifier
  • Gender
  • Order number
  • Payment information
  • User-generated information (e.g., purchase history, clicks, and browsing history)
  • MAC address

Any information used for the purpose of development has been collected for different objectives. We may for example use online transaction information for the purpose of developing our online order system. All analysis is carried out on an aggregated information level.

• Legal Basis
  • Unless otherwise required by applicable law, the processing of your personal information to develop and improve our services and products is based on our legitimate interest as a business.
• Retention Period
  • We will process your personal information no more than necessary for us to fulfill the purpose. Thereafter the information will be immediately deleted for this type of use.

Compliance with Laws

• Purpose
  • To comply with certain legal obligations. To comply with local laws, we must process certain personal information. These obligations may vary from country to country, for example, depending on tax laws, accounting and bookkeeping rules, and consumer protection regulations.
• Types of Personal Information
  • The type of personal information we process is determined by applicable law.
• Legal Basis
  • The processing of your personal information is necessary to enable Boutique Séduction to fulfill its legal obligations and unless required by applicable law, of the country of operation.
• Retention Period
  • The information retention period varies depending on the use, context, and specific local legal requirements.

Security and Safety

• Purpose
  • To be able to protect our customers, users, visitors, assets, and businesses against violence, fraud, theft, misuse, and other malicious activities.
  • To be able to secure the safety of our visitors and staff and to detect and prevent theft and fraud, we use camera surveillance in our stores.
• Types of Personal Information
  • Order history
  • Payment information
  • Purchase behavior
  • Camera surveillance footage
• Legal Basis
  • Unless there is a specific legal obligation, the processing of your personal information for security purposes is based on our legitimate interest.
• Retention Period
  • We will retain your information only for the time necessary for each purpose. We will keep surveillance camera footage for a maximum period of 30 days unless required by law or a public authority to retain and/or process it for a longer period.

Customer-Shared Content

• Purpose
  • To be able to provide you with a service for customer engaged marketing.
  • To be able to share your photos and/or videos on our official websites, in our stores, on our social media pages, and on other promotional channels. This includes other brands within Boutique Séduction group, as well as external parties outside Boutique Séduction group with whom we collaborate, such as marketplaces.
• Types of Personal Information
  •  
  •  
  •  
• Legal Basis
  • Unless otherwise required be applicable law, the processing of your personal information is based on the service contract that you have accepted.
• Retention Period
  • We will retain your username and the content you have generated for 36 months from the date of publication. If you wish to delete the content, please visit the photo or video on social media via Boutique Séduction group and click "Report Photo" or contact Boutique Séduction customer service. Please note that by adding a hashtag to your photo or video, you voluntarily share this content and other personal information with Instagram or other social media platforms. This relationship is not under Boutique Séduction's control and is a matter between you and the social media service provider.

Where and with Whom Do We Share Your Personal Information?

Your personal information is available and accessible only to those who need it to achieve the intended processing purpose. We may share your personal information within the Séduction group, with subcontractors, partners, and other third parties whenever necessary to achieve the intended processing purpose.

We reserve the right to transfer all personal information we have about you in the event of a merger with or acquisition by a third party, or if we undergo other business transactions such as reorganization, or if such a transaction is proposed.

In the table below, you will find categories of recipients to whom we transmit or otherwise make personal information available for processing.

Domain	Purpose	Category of Recipients
Online and In-Store	Order processing	Information systems and consulting services
Online Purchase	Parcel delivery	Logistics and transportation services (Postal services, carriers, and shipping service providers)
Online and In-Store	Payment processing	Payment service providers
Online and In-Store	Transfers	Financial services (banks)
Online and In-Store	Gift Card	Information systems (companies managing necessary IT operations, including technical processing and storage)
Account	Customer relationship management	Information systems and consulting services
Membership	Customer relationship management	Information systems and consulting services
Advertising and Promotions	Marketing distribution	Marketing services
Advertising and Promotions	Affiliate marketing	Marketing services
Advertising and Promotions	Targeted marketing	Social media and online services
Advertising and Promotions	Customer engagement	Information systems and consulting services
Contests and Events	Competition and event management	Information systems and consulting services (public relations agencies and marketing agencies)
Customer Service	Customer service	Customer support services (external and internal customer support services)
Customer Service	Customer communication	Electronic communication services
Legal Compliance	Compliance and reporting	Information systems and consulting services (case management systems and support services)
Legal Compliance	Compliance	Public authorities (police, tax agencies, or other authorities)
Business Development and Analytics	Activity analysis	Information systems and consulting services
Security	Fraud and loss prevention	Information systems and consulting services
Security	In-store video surveillance	Information systems and consulting services
User-Generated Content	Content management	Information systems and consulting services

 

What are your rights?

Information protection is a fundamental right that grants you several rights in accordance with applicable information protection legislation. These rights are as follows:

• Right of access:
  • You have the right to request information about the personal information we hold about you at any time.
• Right to information portability:
  • When we process your personal information through automated means with your consent or under an agreement, you have the right to obtain a copy of your information transferred to yourself or another party. This only includes the personal information you have provided to us.
• Right to rectification:
  • You have the right to request rectification or complete your personal information if it is inaccurate or incomplete.
• Right to erasure:
  • You have the right to erase personal information processed by us at any time, except in the following situations:
    • You have an open customer service case.
    • You have an active order.
    • You have an outstanding balance with us.
    • If you have made a purchase, we will retain your personal information related to the transaction for accounting purposes.
  • Right to restriction:
    • You have the right to request that we restrict the processing of your personal information in the following cases:
      • If you object to the processing of information based on our legitimate interest, we will restrict the processing of such information pending the verification of the legitimate interest.
      • If you have claimed that your personal information is inaccurate, we must restrict all processing of such information pending the verification of the accuracy of the personal information.
      • If the processing is unlawful, you can oppose the erasure of personal information and request the restriction of its use.
      • If we no longer need the personal information but it is necessary for you to support a legal claim.
    • Right to withdraw your consent:
      • You have the right to withdraw your consent at any time for each processing purpose you have consented to. If you do so, we will stop processing your personal information for that specific purpose.
      • If you, however, continue to receive marketing communications from us on your social media feeds or web browser, this is a matter between you and your platform provider.
      • You can withdraw your consent or opt out of receiving our marketing communications through the following methods:
        • By following the instructions provided in each promotional offer.
        • By modifying your account settings.
        • By configuring the privacy settings of your social media accounts or web browser.
        • By contacting customer service.
        • By deactivating your account and/or your loyalty program membership.
      • Right to object to processing based on legitimate interest:
        • You have the right to object to the processing of your personal information based on our legitimate interest. We will cease processing the personal information unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, or claims.

How can you exercise your rights?

If you have an account or are a member of a loyalty program, you can exercise your right to access, information portability, and rectification from your account pages, where you can also delete your information.

You can contact us at any time if you have questions regarding our Privacy Policy or the processing of your information:

Information Protection Officer:

Edith Arsenault: [email protected]

• Right to complain to a supervisory authority:
  • If you have concerns about how Séduction Group processes and protects your personal information and privacy, you have the right to complain to the Information Protection Officer (Edith Arsenault: [email protected]) or any other competent authority in your country of residence.
• Updates to our Privacy Policy:
  • We may need to update our Privacy Policy. The latest version of this document will always be available on our website.